The Basics of Image Optimization for SEO
Image optimization is a critical aspect of SEO that enhances page load speed, user experience, and search engine visibility. Start by choosing high-quality images that are relevant to your content and compress them to reduce file size without compromising clarity. Use descriptive file names and include target keywords to improve searchability. Alt text is essential for accessibility and SEO, providing a clear description of the image while including relevant keywords naturally. Implement responsive images to ensure they display correctly across all devices. Additionally, use proper formatting like JPEG for photographs and PNG for graphics. Don't forget to leverage image sitemaps to help search engines index your visuals. Optimized images contribute to better rankings and a more engaging user experience.