Designing Brand Identity : An Essential Guide F...
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Designing Brand Identity : An Essential Guide F...
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Super understunable text. Love it. Easy and clear presented all needed parts. Also love that is made a difference from the very first begining about what brand is, what branding is and what brand identity is!Great work people!
Delivering a fresh perspective, the book teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships.
Developing a brand identity requires more than creating a logo. Although a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers.
As Wayfair Senior Brand Manager Jared Rosen puts it, "Brand identity is more than just finding the right logo to place on coffee cup sleeves or mount above your front door. It's about crafting a personality that amplifies the core elements to your brand's DNA.
But you also might think of the polar bear, the color red, its "Share a Coke" campaign, or the classic ribbon-like imagery featured on its cans. Here are two things that comprise Coca-Cola's brand identity:
POP Fit has a beautiful brand with bright pinks, purples, and yellows, but that's not even a main element of their brand identity. Perhaps one of the most stunning thing about this brand is their radical representation found in all their messaging.
As the embodiment of almost everything your business is and does, a brand identity can inspire customers and increase a sense of loyalty for your brand. Brand identity, therefore, is crucial to your business's future.
Building a brand is not something that should be done hastily. There are a lot of moving parts that go beyond creating a logo and choosing some key colors. Creating a brand identity will require the following:
Zabik adds, "You might have a flashy logo and eye-catching marketing copy, but if it doesn't address your customers' pain points clearly and effectively, it'll be challenging to build a strong and lasting brand identity."
As imperative as your logo is to branding, it's not the only element that makes a brand identity strong. Your product(s), the packaging, or the way you present your services all need to play a part in your brand identity.
Skype is one brand that has done an amazing job creating a clear, cohesive brand guide that anyone can follow. This is one way to empower people to build brand assets and share your brand while remaining brand compliant.
Another great way to establish a connection with your consumers is through social media. The plethora of platforms on the internet offers up a ton of digital real estate you can use to establish your brand identity.
Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. In other words, it describes everything customers can physically see, from the logo to the interior design of a store.
On the one hand, brand identity is a holistic expression of everything that makes the brand what it is. It includes visual identity along with non-visual elements such as a brand voice, copy editing guides, a mission statement, core values, etc.
At the same time, visual identity is a distinct discipline that involves a different thought process and approach f