January was a month of winning, connecting with history and, as always, dogs. WWE challenged Disney for top spot with a beefcake explosion of Wrestling Fandom featuring The Rock. Meanwhile, Louis Vuitton and Starbucks both gave a retro shout out to themselves and Intel made a surprisingly artistic post with a notebook framing the Empire State Building.
The best way to keep your audience coming back to your Facebook Page is to give them more of what they want. How do you know what types of content your audience likes best? You can easily find out with the Facebook Page Insights tool.
Insights gives you a better understanding of your audience and the types of content they are most likely to engage with. Take advantage of this Facebook feature to increase your reach and engagement. Learn which posts have the most reactions, comments and shares and give your audience even more of what they like.
Social monitoring is when you use data related to your brand from social media to gain business insights. Platforms like Hootsuite offer powerful tools to analyze the data your social media presence generates. When you fill up your Facebook presence with noise like fake likes, you make it harder to find out what real people want.
To make content that your audience will engage with, you have to spend some time finding out what they like. Making decisions based on data from your specific context will help you make posts that get more likes.
Creating more video content is a guaranteed way to shoot up your engagement rate. With an online video editor like InVideo, you can create videos in less than 5 minutes even if you have no prior experience. Along with posting more video content, make sure to create good quality graphics, write better descriptions and of course, post at the best time to improve your reach organically.
This why the time you post on can have a direct effect on the reach and engagement you generate. If you post at a time when more people are online and are ready to interact with your content, you will get more likes immediately and move up the feed ranking.
The best time to post on Facebook on Monday is between 8 AM to 11 AM and 1 PM to 2 PM. Monday seems to be the weekday with the lowest engagement level. But engagement is significantly higher on this day than on the weekend. Engagement is probably lower because people are in a hurry to catch up on work after the weekend break.
You will fail sometimes. But when you get it right and drive plenty of engagement, you should take advantage of it and boost up the content with ads. This will help you get many more people to view your post and engage with it.
Researching the best time to post on Facebook can seem like a trivial step. But as you can see the competition on Facebook is immense and the reach is extremely low. The only way you can beat it is if you are very meticulous with your posting strategy. So, pay special attention to the time that you post at.
One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.
If you thought emoticons were only for teens, you might want to rethink that idea. According to this AMEX OPEN Forum infographic, emoticons can make a big difference to your engagement rates. No only do posts with emoticons get 33% more comments, they also get shared 33% more often. Even better: they get liked 57% more often than posts without emoticons.
According to Socially Stacked, 42% of Facebook fans like a page in order to get a discount or coupon. A study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates. Giveaways and sweepstakes came in just behind coupons as highly engaging post types.
The report was based on an analysis of data from 800 million Facebook posts made in 2016. The researchers examined the number of shares, likes, and comments for each post as well as total engagement (combined shares, likes, and comments).
Posts that are less than 50 characters long garner the most overall engagement (combined shares, likes, and comments), on average, the analysis found. Interactions drop significantly for posts longer than 50 characters.
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!
Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure.
Surf Dog Ricochet posted this precious dog photo with a call to action: pet supplies company Iams had agreed to donate 50 bowls of pet food for shelter animals for every comment on the photo, up to one million bowls. The photo broke the record in just over 24 hours. Though the one million bowls of pet food goal has been attained, the image is still gaining comments and shares. So far: 21,439 comments and 4,180 shares! (Hat tip to Kristi Robertson for the link to this post).
The peak hours to post on Sunday are 9 A.M., and 10 A.M. The activity gradually drops after that, remaining very low from 2 P.M. onwards and catching up with the pace only the next day.
Thursday is considered the perfect day to post on Facebook after Wednesday, with the Facebook audience becoming most active at 11 A.M. The chances of engagement are moderately high between 8 A.M. to 4 P.M. considering other timings of the day.
The rise of Facebook activity on Friday is to the same levels as on Tuesday and Wednesday. Facebook activity reaches its peak between 9 A.M. & 1 P.M. on a Friday, with 10 P.M. and 1 A.M. being not so good time to post anything.
When it comes to the best time to post a video on Facebook, 12 P.M. & 1 P.M. is considered ideal as most people are on a break and likelier to interact with their devices. The second-best time to post videos on Facebook is early in the morning, between 9 A.M. & 11 A.M.
Tuesday is the best day to post on Instagram; the peak hours start from 11 A.M. until 3 P.M. The engagement rate keeps going low after that, with its lowest peak beginning at 10 P.M.
Wednesday is the next best day to post on Instagram after Tuesday, with a good amount of engagement experienced right from 8 A.M. to 9 P.M. The apex of engagement is reached between 11 A.M. to 1 P.M.
Sunday is the worst day to post on Instagram as it's mostly a fun day for Instagram users. You won't be able to adequately reach and engage with your target audience on Sunday since they would love to take a rest on that day.
Statusbrew gives you a complete breakdown of audience demographics, sentiments, the best time to post based on likes, followers activity, & comments. Charts can be visualized based on any format of 11 different visualization options. This will help you to plan and strategize your Instagram marketing precisely based on our audience preferences.
If you don't want to miss the highest engagement, you should wake up early on a Friday as 5 A.M. is the best time to post a TikTok on Friday. The 1 P.M. & 3 P.M. afternoon spots are also good times to post on TikTok on Friday for decent engagement levels.
TikTok users continue to engage with the platform even on the weekends. You can either catch their attention at 11 A.M. in the morning. The evening hours, 7 P.M. or 8 P.M. are also the best times to post on TikTok on Saturday.
Due to TikTok's large number of users, people engage with the network throughout the entire week. But Sunday remains the worst day to post on TikTok due to weekend vibes getting noticed within the audience.
Since LinkedIn is all about professionals, it makes sense that the best time to post on LinkedIn would line up with working hours. Hence, people might be on a hunt for exciting news and information to bring up by the water cooler that day.
The best days to post on Reddit content are between Monday and Thursday. The Reddit traffic is the highest during those days because users are near their computer or laptop at work or home.
Time zones are of utmost importance when your target audience is not covered within your time boundaries. In such scenarios, your posting schedule should align with your audience's time and routine of using social media (and not yours).
If you wish to figure out the best time to post on social media with millimeters of accuracy for your audience and industry, apart from the research presented here, you must follow the below-given procedures.
An in-depth analysis of your past posts should be the initial step in determining the best time to post on social media. This would give you a point to start, and you can figure out things as you proceed with your social media journey. Analyzing your past post performance will become easier with inbuilt post insights provided by Facebook, Instagram, TikTok, etc.
Not every industry audience is the same. Different industry audiences might want to become active at various times on social media to fulfill their purpose. Hence, you would have to perform A/B testing with your post times and reflect on the results of a specific duration to see which times work best for the highest engagements from your desired audience. 2b1af7f3a8