Buy Mercier Champagne
Buy Mercier Champagne
Mercier Champagne is available at The Champagne Company and was founded by Eugene Mercier, who was only 20 years old when he founded his own champagne house in 1858 at the time of Napoleon III, the Second Empire. In 1869 he purchased a lot of land on the Avenue de Champagne in Epernay and in 1871 began digging out the cellars. In the 1880s the brand expanded spectacularly and when he died in 1904 left his family a considerable and prosperous business producing both vintage and non-vintage cuveé. Mercier owned the original rights to the name Dom Perignon but sold the brand to Moet et Chandon in 1930.
The young founder was just 20 years old when he established his own champagne house in Épernay. With a succession of technical accomplishments and bold publicity campaigns, he followed a non-conformist vision: to make his wine known and appreciated by everyone. To highlight his labors, Eugène Mercier took advantage of all opportunities available at the time, including: world fairs, the railways and cinema.
To get people talking about his champagne, in 1870 he decided to build the largest wine cask in the world! With a monumental gage of over 20 tonnes, measuring 5 meters in height and able to hold up to 200,000 bottles, the cask was one of the major attractions of the 1889 Exposition Universelle, a competition won by the Eiffel Tower. The reputation of Champagne Mercier soon spread beyond France. Non-conformist, in the spirit of the times, informal and spontaneous, the House offers a wine in its own image, enjoyed by gourmets for whom quality is synonymous with lightness and originality.
ugene Mercier was 20 years old when he founded is own champagne house. He made a point that his wines should not only be accessible to all, but also visible, and he had the communications skills to do so. He used a giant cask, the largest in the world at the time (5 meters high, 20 tons, equivalent to 200,000 bottles...) which received all the attention at the Universal Exhibition of 1889.Bought in 1987 by the Louis Vuitton Moët Hennessy (LVMH), the Mercier Champagne house seeks to regain its popularity with an overhaul of the identity of the brand through communication materials and a new bottle packaging. The is openly Generation Y. "The typical Champagne Mercier amateur is an active city-dweller between 25 and 35 years living in the present moment, informal and spontaneous, and who appreciates quality," comments Emmanuel Mercier, grand-son of the founder. The new tagline ("Mercier Champagne House to enjoy at home ...") goes in that direction, as do the design of its illustrations (by David Lanaspa) and the presence of QR Codes.Mercier champagne thus remain separate in the range of champagnes LVMH, where luxury and elitism are the watchwords (brand Dom Pérignon, Krug, Ruinart, Veuve Cliquot ...). The Mercier champagne house, based in Epernay, has 249 hectares of vines: "Cote de Blancs for Chardonnay, the Montagne de Reims for pinot noir, and the Vallée de la Marne for Pinot Meunier."
These splendid galleries are decorated with sculptures, carved into the chalk stone walls by artist Gustave Navlet, which you see as you travel along the tunnels. In the high vaults you can see the famous giant barrel, which contains 213,000 bottles of champagne!
Returning to the surface, enjoy a glass of Mercier champagne. At the far end of the galleries, the Bacchus vault turns out to be a surprising reception room. Beneath the 15-m high ceilings, this sumptuous space is decorated with two gigantic frescos, carved into the chalk stone. An ideal location to prolong the pleasure during private or professional occasions: seminars, cocktail receptions, weddings, etc.
Creamy, intensely fruity and deliciously different, this light-bodied champagne showcases Mercier's mastery of blending pinot noir and meunier grapes. It's a must-have for your celebrations and makes for a perfect gift.
These days the marketing genius is left to the boffins at